Transforming In-Vehicle Commerce with "Constellation" on AWS

SiriusXM teamed up with BizCloud Experts to launch "Constellation," a secure in-vehicle commerce platform that offers personalized experiences and voice transactions using AWS serverless technologies.

IndustryAutomotive

Solution TypeServerless Architecture Customer Experience Platforms

AWS Services Used

Amazon Bedrock

Amazon EC2

Amazon RDS

AWS Glue

Amazon Redshift

Amazon DynamoDB

Amazon API Gateway

Amazon CloudFront

AWS IAM

Amazon VPC

50%

Increased OEM support

Maintained an average 200ms API response time for up to 100,000 users

Achieved RPO and RTO of 15 minutes

$2000/month

Operates at just

About Client

SiriusXM is a prominent U.S.-based broadcasting company with over 35 million subscribers. The company pioneers telematics and connected car services, aiming to enhance in-vehicle experiences with innovative technology and entertainment solutions.

The Challenge

Build a feature-rich in-vehicle commerce platform with voice and touch interfaces.
Integrate payments for food, fuel, tolls, etc., using e-wallets.
Deliver real-time suggestions based on customer behavior and profiles.
Ensure high performance, scalability, and secure PCI-compliant infrastructure.
Adapt to cross-platform environments including Android Auto and CarPlay.

The Solution

Developed the "Constellation" application using AWS serverless architecture.
Used AWS CloudFormation, Amazon Athena, and Jenkins CI/CD pipelines.
Enabled API integrations for commerce gateways and content aggregation.
Designed Level 1 PCI-compliant infrastructure with hardware encryption.
Built cross-platform support for web, mobile, and vehicle infotainment systems.

The Result

Supported 50% more OEMs, expanding SiriusXM's market footprint.
Achieved high-speed responsiveness (200ms) at scale (100k users).
Delivered low operational cost at $2,000/month.
Ensured high reliability with a 15-minute RPO/RTO.
Positioned SiriusXM at the forefront of automotive commerce innovation.

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